ACCOUNT MANAGEMENT

Dedicated professional Account Managers with proven sales experience in the categories MCP represent and long term relationships with Canadian retailers.

Full service account management includes:

  • Our sales team consists of 9 account managers and their respective support team who oversee all head office accounts, nationally.
    • Dedicated teams for Shoppers Drug Mart, Loblaw and Walmart business
    • Full service account management/coverage:
      • MCP sales team are the key contacts at all Canadian retail head office
      • Prepare for all Account meeting and generate detailed follow-up
      • Regular retail calls to present:
        • Business plans
        • New product presentations and meeting follow up
        • Regular business reviews
        • Creation of annual retailer financial plans
      • Developing, implementing, tracking and management of account specific promotional activity (flyers, instore, POS rebates) – tracked via MCP promotional calendar
      • Store checks with competitive updates
      • Sales trends and forecasting support
      • POS Analysis
      • Trade spend reconciliation
      • Verified trade activity commitments from sales team
    • We also have a National Field Sales Team
      • Implement quarterly priorities managed by MCP
      • Verify promotional and display activity with supporting images
      • Verify planogram integrity
      • Advise of competitive activity at store level with supporting images

 

Our integrated sales and marketing team work together and focus on achieving the best results for each and every product line