MARKETING / BRAND MANAGEMENT

Dedicated marketing manager and marketing support staff for each of our principals

Marketing team supports our principals by:

  • Developing Brand plans yearly, goals and objectives with principal input
  • Co-ordination and distribution of all marketing materials to sales team/retailers, canadianized and account specific
  • Account Trackers for new item launches or product updates
  • Gap map analysis / listing grids updated quarterly
  • Promo calendars for marketing initiatives (Displays, Media, PR)
  • Combined retailer POS data analysis
  • MarketTrack Ad comparison analytics (formerly ECRM ad comparison)
  • Brand pictures books – maintained with store level pictures and updated quarterly
  • Mid-year/Year end business reviews
  • Public relations firm support
  • Uploads and maintain Ecommerce sites (walmart.ca for example)
  • Stewardship /Blue box program by province
  • GS1 (Eccnet) – uploads/maintenance/ecomm
  • Consumer replacements
  • Monthly planning meetings with VPs and partners to review sales, POS and new opportunities

Our integrated sales and marketing team work together and focus on achieving the best results for each and every product line